Ignite Social Media
Nets2Go: A Blind Company That’s Not Blind to Social MediaMany companies are getting into social media these days that you would not expect. At first I thought I had heard it all when I found out about a blender company using social media, then I heard about a dog food company using social media, and just this week ...
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Ignite Social Media Turns One: Happy Birthday to UsToday is the one year birthday of Ignite Social Media. At least according to our Google Analytics account, which shows one visitor -- just one -- to this site on July 2, 2007. A lot has happened since we first set out that day to create the original social ...
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Why Social Media Tools are Effective at Developing Brand EvangelistsA co-worker was raving the other day because several hours after he wrote a post online about a problem with a Google product, a Google Product Manager sent him an email. Regardless of when and how the problem is fixed, my co-worker was thrilled to know that someone was listening ...
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5 Social Media Tools You Don’t Know About (Yet)At Ignite, we do a lot of research on the Social Media Language tools out there, and some are certainly more effective than others. I’ve dug up these 5 tools that you don't not know about, and can be great sources to get your brand out there once they get ...
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Social Media Marketing Mistakes and How to Avoid Them (6 of 6): Thinking anyone cares about your brandI promised you 5 social media marketing mistakes and how to avoid them, but today, at no extra charge, is a bonus sixth mistake. And this one is a biggie. The sixth and potentially most problematic social media marketing mistake is: Thinking anyone cares about your brand. The Allstate Community Forums is ...
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The Demands of Social Media Marketing on Staff and ResourcesAs a social media agency, we get inquires every day from companies who are trying to figure out how social media marketing will impact their current marketing and business models. As you can imagine, the primary reasons these companies reach out to us is because either a) they have ...
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8 sure fire strategies for your social engagement campaignSocial media engagement by definition is any attempt at reaching out to another individual on the web. Traditionally this has taken the form of a PR pitch, but times are changing. There are many more avenues in which to engage a user, and the tactics that should be employed are ...
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Explaining Rich Internet ApplicationsWebsites bore me. There, I said it. This includes the many bloated social networks that pop up on an hourly basis. I'm a minimalist. Even my sentences are short. I just want my web applications that do exactly what I need them to do -- ...
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Introducing YouTube Annotations and the Interactive Card TrickYouTube just rolled out some new toys. Right now you can see them by going to the YouTube homepage. They include an address book of your YouTube friends, an updated Inbox, and YouTubeMobile. But two of the new features, YouTube Annotations and YouTube Insight, are worth talking ...
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Social Media Marketing–Marketing with a twistAs social media changes the way companies communicate with their audiences, there is one thing that we shouldn't forget--Social media marketing is still marketing. The difference is, social media marketing targets audiences online where there is more noise, more competition, and more skepticism as to credibility. This means social media ...
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